grassroots mobilization
Phase One vs Phase Two Grassroots Mobilization Boosts Biz?
In phase two, 800 volunteers lifted store footfall by 10%. By weaving community advocates into every corner of Akure North, merchants saw QR scans jump from 4.1% to 9.3% and repeat visits double. The ripple effect reshaped advertising budgets, boosted regional banks, and forged a new skill base